![]() The 80 and 100 proof variants are USDA certified organic and handcrafted from 100% Blue Weber Agave with a lineup of quality tequila including: Blanco (80 proof + 100 proof), Reposado (80 + 100 proof), Añejo (80 + 100 proof), Lone Star (100 proof) and a 5-year Extra Añejo (100 proof). “We’ve had a relationship for more than six years and they trust our expertise, appreciate our resourcefulness and our ability to streamline the process for cost and timeline efficiencies.” About Dulce Vida Spiritsĭulce Vida Spirits was formed in 2009 in Austin, Texas, and hails from the Los Altos region of Jalisco, Mexico. “We built the molds for the whiskey project,” said Parker. The RTD products mark the third project TricorBraun has helped Dulce Vida with in the last two years TricorBraun also assisted with American Born flavored whiskey. The company plans to introduce more flavors and is working on two ready-to-drink (RTD) tequila products. David is very attuned to what’s going on in the spirits industry, and the market intelligence he brings is a big help.”ĭulce Vida’s flavored tequilas – lime, grapefruit and pineapple jalapeño – launched nationwide in summer 2016 and are geared toward millennial consumers with disposable income. TricorBraun also has the pulse of what’s going on in the market. “David was involved every step of the way and got the right people involved. “TricorBraun made things happen,” said Sorenson. According to Sorenson, due to better positioning on the retail shelf, the bottle height change has led to increased sales and better brand recognition. “As a tequila producer, I work with suppliers in Mexico every day, but if I had to be managing the process with a new glass manufacturer, it would be more than I could handle while trying to run the business.”īy changing the glass manufacturer and reducing the bottle size, Dulce Vida was able to realize cost efficiencies in the supply chain process. “TricorBraun did all of the heavy lifting,” said Sorenson. Richard Sorenson, Co-Founder, Dulce Vida Spirits As a tequila producer, I work with suppliers in Mexico every day, but if I had to be managing the process with a new glass manufacturer, it would be more than I could handle while trying to run the business” “TricorBraun did all of the heavy lifting. The process included reengineering the molds due to the height change, and interfacing with the glass bottle supplier and filler throughout the production process. Additionally, retaining the same “old world style” look while incorporating a new deco element on the bottle front to indicate the tequila flavor was important. The top objectives were sourcing the right glass manufacturing partner in Mexico and redesigning the original Dulce Vida bottle to obtain optimal shelf placement. ![]() Led by packaging consultant David Parker, the TricorBraun team managed the complicated process on Dulce Vida’s behalf. We were going after a broader consumer market and it was critical to change the bottle height to fit on any and all shelves.”Įnter TricorBraun. ![]() “Our real fruit, real juice-infused flavored tequila was a new approach for the tequila market so this was a significant product refresh. ![]() “Due to the height, our Blanco tequila bottles were relegated to the top or bottom shelf, which is not ideal,” said Richard Sorenson, co-founder, Dulce Vida Spirits and chief operating officer, Milestone Brands, which owns Dulce Vida Spirits. Prime retail shelf location provided for approximately 13.5 inches Dulce Vida’s stock bottle, with the cork, stood at nearly 14 inches tall. Rigid Packaging Leader Redesigns Flavored Tequila Bottle to Optimize Shelf Placement, Increasing Sales and Improving Brand Recognitionīefore Austin-based Dulce Vida Spirits launched its fruit-infused flavored tequilas, the company needed a packaging partner to manage the enormous undertaking of changing the height of its glass bottle. Spirits: Dulce Vida: Flavored Tequila Viva Tequila! Tricorbraun Helps Dulce Vida Spirits Become a Shelf Standout ![]()
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